Airport marketplaces are going mobile too. Mobile applications are virtual guides for passengers tha

Modern airports are becoming more similar to city districts with a broad offer of services and shopping malls than just the middleman between airlines and passengers. In result, airport marketing re-orientation is a must.
One of the components of a new airport strategy is to launch loyalty schemes for passengers and Airport City clients, as it has been in the airline industry for over the past three decades. Such programs are an invaluable source of information for airports, which in most cases is not available to them. To power them, airports require a reliable IT solution that constitutes a comprehensive suite of modules enabling smooth management of loyalty programs of all kinds, for any type of airport, be it a transcontinental, national or regional one.
Airport marketplaces are going mobile too. Mobile applications are virtual guides for passengers that seek a wide offer of services at an Airport City. Maps, videos, Augmented Reality, advanced searching options all that remains available to airport marketing managers. Simply just to deliver information at hand.
Who says airports do not compete with each other? They do. The emergence of regional airports has caused catchment areas to interfere. The battle for clients has begun. One way to address the problem may be to employ a reliable IT application that would guarantee information delivery to the right target at the right time, here, employing a game-winning campaign solution.
Airports generate tens of millions of traffic and thus are in need of a strong tool dedicated to analyzing information about airport clients. This data would have to be cleaned, organized, analyzed and reports would have to be prepared and carried out in a smart and clever manner.