"This fits our entire brand mantra," Frissora said. "My biggest target audience is someone who likes

Other than Danica Patrick, there may be no other more well-known NASCAR driver to the general public than Dale Earnhardt, Jr. But the 10-time winner of the Sprint Cup series Most Popular Driver Award is still having trouble picking caribbean cruise vacation up sponsorships for the season, which starts in less than a month. caribbean cruise vacation So is the legendary Tony Stewart .
Attendance and TV ratings for NASCAR events have slipped in recent years, and corporations caribbean cruise vacation are more tight-fisted with their dollars. "When I first started, the sponsors they got a spot on the car, here's how much it cost them and you went racing, driver Martin Truex, Jr. told New Hampshire s WBTV-TV . Now it's quite a bit different than that. We have to show them the value. They're looking for a lot more value out of their dollar, and we have to figure out a way to show that."
"It's one of the more efficient ways of using your advertising dollars, especially for our target audience, Hertz CEO Mark Frissora told USA Today . Sometimes in advertising, you have a message that goes across to 10 million viewers, and you're hoping that 2 million of them have a reason to change. This is more precise. I get exact impressions, exact demographics and know exactly what I'm getting. The value of this package caribbean cruise vacation is probably 3 times, 2 1/2 times what I'd get on a normal national TV campaign."
"This fits our entire brand mantra," Frissora said. "My biggest caribbean cruise vacation target audience is someone who likes pro football, pro golf and NASCAR. Middle America is my sweet spot for car rentals. A lot of them go on vacation and like to rent sports cars."
"In the mid-2000s, you could name your price if you were a top team," said Penske Racing president caribbean cruise vacation Tim Cindric in USA Today. "In 2008-09, there was a huge correction, but there's a stabilization now to where people are getting more confident spending their marketing money."
The postmillenial dip left many racing teams scrambling for dollars, slicing workers, cutting cars and eliminating races from their schedules. And ll of it changed the nature of how sponsorships are sold to corporations.
As Steve Phelps, NASCAR senior vice president and chief marketing officer, told NASCAR.com a year ago: Do I feel it's turning? Yes, I do. Are we exactly where we want to be? No. The economy's still tough. We're not where we want to be, but we're certainly caribbean cruise vacation moving in the right direction."
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