Bond No. 9 was one of the few exhibitors that I had heard of before so I had to stop by and see what

Contributors: Steff Yotka, Alice Pfeiffer, Ashley airline travel rules Jahncke, John Ortved, Chris Benz, Zandile Blay, John Jannuzzi, Sally Lyndley, airline travel rules Elana Fishman, Hayley airline travel rules Phelan, Sarah Ferguson, Mickie Meinhardt, Natalie airline travel rules Matthews, Misty White Sidell, Alaina Hernandez, Amanda Enowitz, Natalie Yost, Caitlin Monaghan, Dana Kruspe, Modesta Dziautaite, Elysia Mann, Fawnia Soo Hoo, Nora Crotty, Jennifer Chan, Jihan Forbes
With so many celebrities rolling out fragrances and so many millions of consumers buying them, it s easy to forget that creating airline travel rules a scent is actually an art form. It takes talent, skill, and inventiveness.
I was reminded of this fact earlier this week at Elements Showcase where an impressive collection of niche fragrance brands came together to present their diverse products. The bi-annual showcase that first premiered last January, is the vision of Jeff Lawson, airline travel rules owner of an events consultancy, Ulrich Lang, a former airline travel rules L Oreal exec, and Frederick Bouchardy, founder of Joya, a creative collective specializing airline travel rules in fragrance.
The goal of the event was to connect fragrance designers with the media and buyers from top distributors like Barney s and Henri Bendel, while at the same time, highlighting the artistry and craftsmanship of the exhibitors products.
At the event, held in midtown s Skylight airline travel rules Studios, Bouchardy and Lawson were excited to inform me that due to the success of the first Showcase, they were able to double the size, and feature twice the exhibitors this time around. The impressive lineup included airline travel rules Bond No. 9, C.O. Bigelow, Juliette Has A Gun, Odin , and Robert Piguet.
I must admit, upon walking into the Showcase, I was unsure airline travel rules how exactly one defines a niche fragrance . My perfume knowledge is limited to the womens fragrance wall at Sephora. My signature scent is Chloé Eau de Parfum the same as I imagine thousands of other girls in New York City alone. I learned that niche fragrances differ from the mainstream brands because of their select distribution and unique and innovative scents.
Traveling around airline travel rules to the different booths was an enlightening and an overall great smelling experience. One of the most intriguing products I sampled was Histoire de Parfums 1969. I was told that it s Angelina Jolie s favorite perfume. airline travel rules After taking a whiff, airline travel rules it was clear as to why. The fragrance features notes of chocolate, coffee, and musk. Somehow all of the notes work together to create an intense, yet intoxifying scent that only someone as bad ass as Jolie can pull off.
Juliette Has A Gun s (created by Romano Ricci, the great-grandson of Nina Ricci ) offerings also stood out. One of the brand s products, Not a Perfume, comes to life on the skin literally. The scent can barely be detected on paper. Skin triggers the scent to grow in intensity. This effect is achieved by the product s sole ingredient Cetalox.
Bond No. 9 was one of the few exhibitors that I had heard of before so I had to stop by and see what s next for the brand. I Love New York by Bond No. 9 is their latest collection of 15 different scents that will launch in series beginning this September. The line, like the I Love New York t-shirts, will feature easy to wear scents and will even be offered at a lower than usual price point. As always, the bottles, which come in hot pink, black, and an electric airline travel rules blue with the I Love NY logo emblazoned across the front are ones that you ll want to display even when the fragrance runs out.
Not only am I now excited to expand my fragrance horizons and find a new, unique, signature scent, airline travel rules but I also can t wait to see what Elements has in store for next time. I do know that they ve partnered with the Fragrance Foundation to create the new Indie FiFi Award, a category that brands are able to enter themselves. The first ever winner of the award will be announced at the next showcase in January 2012, so stay tuned!
Steff Yotka, Alice Pfeiffer, Ashley Jahncke, John Ortved, Chris Benz, Zandile Blay, John Jannuzzi, Sally Lyndley, airline travel rules Elana Fishman, Sarah Ferguson, Natalie Matthews, Misty White Sidell, Alaina Hernandez, Amanda Enowitz, Dana Kruspe, Modesta Dziautaite, Elysia Mann, Fawnia Soo Hoo, Nora Crotty, Jennifer Chan, Jihan Forbes, India-Jewel airline travel rules Jackson, Jo Piazza, Justine Harman, Tyler McCall, Emily Singer, Morgan Von Steen