NEW YORK, TORONTO, LONDON 13TH MARCH 2013 Global content agency Spafax has been nominated for PR New

NEW YORK, TORONTO, LONDON rental car companies calgary 13TH MARCH 2013 Global content agency Spafax rental car companies calgary has been nominated for PR News' inaugural Social Media Icon Awards.  The nomination is for the Facebook Contests/ Games category, for a game devised to promote Air Canada's rich heritage on its 75th anniversary.
In addition to the game Spafax created a dedicated website archiving the history of the airline, four fun-facts history videos, a limited edition book, and collector s edition rental car companies calgary of enRoute, Air Canada s in-flight magazine. The videos secured over 195,000 viewers and over 2,000 Vimeo and YouTube "Likes".
"Our team knew it was important to shine a spotlight on the brand's three core pillars : heritage, innovation and people. It was crucial to demonstrate not only Air Canada s historical impact on aviation history, but to show Canadians how their own personal history is inextricably linked to the airline. Facebook was the right vehicle for us to do this, and in using this channel we reached out to the next generation of Air Canada passengers.