“There’s no floral, there’s no stripes, there’s no rainbow flags, there’s not pink,” says Ian Reisne

"There's no floral, there's no stripes, there's no rainbow flags, there's not pink," says Ian Reisner, managing partner at Parkview Developers , which is spearheading the project. "I want it to be sleek, chic, contemporary, timeless — and I want it to be something that does not connect to gay or straight. Just good design."
Reisner sees being at the Out Chicago "kind of like being on a cruise biloxi casino hotels ship," with cabaret acts, a casual, small-plates restaurant, biloxi casino hotels and lounge areas. All rooms will face into an atrium to encourage guests to get out of their rooms and into common areas.
Five percent of the rooms will be what Reisner called "shared luxury accommodations," or shared rooms at discounted rates. (Rooms in Chicago haven't been priced yet, but rooms in New York start at $269.) Reisner says the shared rooms will be a far cry from cramped bunks in a hostel — each full-size bed has privacy curtains and a 22-inch TV.
"Smart, stylish, forward design; amazing food; great music; very ambient lighting are all things that clearly appeal to everybody but are often associated with gay folks," Reisner says, noting that about 40 percent of Out NYC customers are straight. "We're much much more hetero-friendly than we ever thought."
The Out is at the forefront of a shift from gay guesthouses to straight-friendly LGBT-branded hotels, says David Paisley, senior biloxi casino hotels research director at San Francisco-based Community Marketing , which specializes in the LGBT community.
"I think they're biloxi casino hotels appealing to this younger crowd that's more integrated, more urban, biloxi casino hotels more design-oriented and looking for fun when they're on vacation," Paisley says. "[Out] is really trying to create a more integrated environment, but still an environment where a gay person can find a little bit more than your typical branded corporate hotel."
Community Marketing's most recent LGBT travel survey lists Chicago as the third most popular spot for leisure travel for gay men behind New York and San Francisco, as well as the fourth most popular for lesbian leisure travelers.