среда, 16 октября 2013 г.

After some more time, we got to refueling. Since you ll be driving a SIGNIFICANT number of miles, I


I asked myself that question repeatedly after renting hotel discount booking a car from Hertz last week in Cleveland. I was visiting Cleveland to speak at Content Marketing World and meet a variety of friends in nearby Akron. It s a trip I made many times in my corporate days.
Back then though, we had a corporate car rental account with another car rental brand so I never had to stop at the car rental counter. Instead I could breeze out to the cars, pick whatever car I wanted, and go on my way.
Now, however, I use an online travel site to shop car rental prices. hotel discount booking That means stopping at the car rental counter and going through the annoying car rental questions each brand chooses hotel discount booking to ask. While Enterprise drives me crazy because its customer experience strategy seems focused on creating an unnecessary personal hotel discount booking connection with customers, it s better than the creepy, annoying tone Hertz chooses hotel discount booking to use in its car rental questions.
Question number one in Cleveland hotel discount booking was why I was there, hotel discount booking and what I would be doing. I answered I was going to a conference in downtown Cleveland and then driving to Akron. The counter hotel discount booking agent s response was, Oh. Then you ll be doing a SIGNIFICANT amount of driving.
The counter agent's first pitch was for comprehensive insurance, as in Since you ll be driving a SIGNIFICANT number of miles, I strongly recommend the blah, blah, blah most-expensive hotel discount booking insurance coverage.
After some more time, we got to refueling. Since you ll be driving a SIGNIFICANT hotel discount booking number of miles, I strongly recommend the blah, blah, blah refueling option blah, blah because if you don t do that, and we have to fill your car, it will be $9.67 per gallon.
hotel discount booking No thanks, I ll fill. I know where gas stations are. Maybe because I said I knew where things were, she didn t hammer me on GPS to navigate through the (in)SIGNIFICANT number of miles I d be driving on the trip.
While the counter agent may have put her particular creepy tone on the annoying car rental questions, I stood in line through enough other people renting their cars to know the questions were standard. Everyone was getting them. The net result is you don t feel trusted, and you do feel constant attempts at manipulation.
hotel discount booking If any brand is doing business with customers it doesn t trust, maybe it has grown too large. Perhaps it needs to trim its customer base to doing business only with people it CAN trust in some SIGNIFICANT way. Try developing that customer experience strategy and get back to us. -  Mike Brown
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Ahh the difference between a company / up-sell driven strategy and a true customer-centric strategy. No customer empathy in the corporate / up-sell strategy. It s not about you as the customer but rather them as the harvester of your money! Bad strategy orientation.
Very true, Woody. Plus for some reason, they couldn t print my receipt when I checked the car in so I had to go BACK inside hotel discount booking to get a receipt from the same crew that rented me the car. I held my tongue though, and tried to get out as fast as possible!
Another annoying point the amount of time all that blathering takes out of the time you have in that particular location. It seems that you could have minor surgery faster than it takes to rent a car.
First of all, I always book a compact hotel discount booking car. That s what I want. Every single time I get the upsell for only $5 day more I could have a mid-size car . Well, if I had wanted a mid-size car that is what I would have booked.

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