I always like the designer's concept of changes. In the case of the Hilton Garden Inn Project Grow,

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‘Project Grow’ is the lobby refresh initiative for Hilton Garden Inn hotels to bring new color schemes airline tickets international compare engine and seating arrangements with updated floor and tile work to these commonly cookie-cutter properties.
The idea is to make the lobby an inviting space for guests and improve the food and beverage revenue for Hilton Garden Inns. The renovations are about a $75,000 to $80,000 investment per hotel and expected airline tickets international compare engine to drive higher room rates.
I always airline tickets international compare engine like the designer’s concept of changes. In the case of the Hilton Garden Inn Project Grow, FRCH Design Worldwide states   the idea is to conjure the spirit airline tickets international compare engine of an outdoor garden party for a lobby atmosphere that encourages guests to spend more time in the Pavilion. The basic idea is to maximize food and beverage potential for the Hilton Garden Inn brand by getting people to spend time socializing and working in the lobby.
Trying to get people to do more socializing in the lobby sounds like a hostel. Though the hostels are usually a lot cheaper and have friendlier folks. Not as nice of accommodations though. It ll be interesting to see how it turns out.
@JNinCA design to drive food and beverage purchases is a common theme in the upper midscale hotel segment. There is a whole lot of research driving the changes, but like you, I see a rate ceiling on these midscale hotels where consumers airline tickets international compare engine will start to balk at the high rates.