The brand is reviving its popular, long-running Stay Smart message with two new spots from Ogilvy Ma

The brand is reviving its popular, long-running Stay Smart message with two new spots from Ogilvy Mather, which won the business last year. The original campaign, which featured commercials ending in the line But I did stay at a Holiday Inn Express last night, ran for 11 years, starting in 1998, and was originally created delta hotel vancouver by Fallon.
The new ads follow the familiar formula, in which average people find themselves magically endowed with remarkable talents thanks to a great night of budget-hotel sleep (yeah, right). One spot features a talented acupuncturist who turns out to be a well-rested and oddly presumptuous delivery man, and his patient, who is surprisingly (or perhaps appropriately) relaxed about the whole thing. (Still, there has to be a lawsuit in there.) The other spot features a genius mathematician who solves an impossible (and, in reality, delta hotel vancouver non-existent) problem even though he s actually just a visiting delta hotel vancouver parent. delta hotel vancouver Even worse, his daughter is a dance major. Because, ha ha, come on, why can t your progeny study something real?
The jokes aren t gut-laugh funny, but the ads are solid enough to fit, and fulfill the brand s desire to cash back in on a classic campaign (a rare enough beast in its own right). Whether they have the same offbeat charm as some of the spots from the original run is a different question. But they re definitely a step up from the generic individualism that comprised some the brand s advertising in the interim.
InterContinental delta hotel vancouver Hotels Group PLC is the holding company for InterContinental Hotels Corporation. It franchises, leases, manages or owns hotels across the globe to accommodate any traveler anywhere, delta hotel vancouver whatever ones travel needs, from luxury to family-friendly, to extended stay and more.