четверг, 6 июня 2013 г.
Whether you’re a boutique travel agency, a hotel chain or a major tour operator you must provide con
You must have noticed the sudden shift in consumer behaviour and the effect it's having on the travel toyota rental car and tourism industry. The game has changed and so must brands if they want to reach out to consumers.
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Whether you're toyota rental car a boutique travel toyota rental car agency, a hotel chain or a major tour operator you must provide consistent experiences across multiple channels toyota rental car to stay ahead of the game. The first step is to understand what your customers want, their needs, goals, preferences and behaviours.
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Mobile: Consumers want information instantly and continue to search for services on the move. With 40% of UK mobile users claiming that they intend to make a purchase, websites must be optimised for mobile.
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Social: Be where your customers are and bring together multiple touch-points that include social media, with consistent content that engage with your audiences and encourage them to share their experiences with their social networks.
Interesting: We live in a world full of clutter and there's a good chance that your messages aren't being seen. Consumers are no longer reading content they are scanning. They want personal and relevant communication. Capture their attention with visually attractive images, videos and statements that stand out.
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