But according to Rose, the so-called take rate will inevitably improve as download speeds increase,

(We) recently launched our new multimedia bus tours europe london platform that offers passengers access to numerous activities, bus tours europe london including online shopping, gaming bus tours europe london and (movies), said Ash ElDifrawi, Gogo s chief marketing officer, via e-mail. Offering access bus tours europe london to eBay definitely fits with this mission.
The service is the latest addition to the growing list of Gogo partnerships that spare airborne Internet users the usual cost of going online, which typically runs $5 $15 per day, depending on the carrier and type of device used. Other retailers offering free inflight access on select airlines include Amazon, Zappos and StubHub, the event ticket-seller.
Broadening the retail offer is good for everyone in the mall, said Jay Sorensen, president of IdeaWorks, which tracks airlines ancillary revenues. Every mall seeks anchor tenants and eBay certainly qualifies as that.
At the same time, expanding free access to another popular site may be the carrot that entices travelers reluctant to pay for the service to stick around. It s currently estimated that just 7 to 10 percent of fliers on Wi-Fi-equipped planes bus tours europe london take advantage of the service.
The resistance isn t necessarily the price; it s the value proposition, bus tours europe london said Norm Rose, president of Travel Tech Consulting. If the No. 1 thing you want to do is stream movies over Netflix, it can be a miserable experience.
But according to Rose, the so-called take rate will inevitably improve as download speeds increase, more people carry web-enabled devices and providers get more creative with other promotional deals. Whether it s tiered access free or discounted bus tours europe london Wi-Fi for members of an airline s loyalty program, for example bus tours europe london or additional sponsorships by other retailers, bus tours europe london it s likely that more people will decide they want to shop til they drop (below 10,000 feet).
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