According to Ad Age, a pitch has already been delivered by Pile Co. of Boston. Idea City is expecte

Norwegian Cruise Line ad account under review | Cruise Market Watch Home Blog Statistics Market Share Capacity Growth Cruise Market Passenger Origins Financial Breakdown Marketing Advertising Social Media Links Research Cruise Pulse™ Port Pulse™ Client Login Travel Agent Surveys News Cruise News CCL Stock RCL Stock Contact Norwegian Cruise Line ad account airline erd reservation system under review Posted By Cruise Market Watch ~ 9th January 2011
Ad Age is reporting Norwegian Cruise Line (NCL) is putting its current creative advertising airline erd reservation system account up for review.  The account, valued at $50 million, has been handled by the Austin based Idea City for the last five years. Image via Wikipedia
The Idea City ad campaigns have focused on driving home the message NCL is different in a "freestyling" way.  The TV spots showed, tongue in cheek, what it might feel like to dine on a competitor's cruise ship – one featuring traditional fixed dining times and formal attire.
Speculation is NCL is making the change as part of its planned stock IPO (initial public offering).  Increased visibility could help the pricing of an initial offering of its stock. NCL has not shied away from publicity, being featured on CNBC s Cruise, Inc. Big Money on the High Seas and more recently in Undercover Boss , a reality show where CEO, Kevin Sheehan worked alongside NCL onboard staff.
According to Ad Age, a pitch has already been delivered by Pile Co. of Boston.  Idea City is expected to defend the account and NCL is shopping other agencies. airline erd reservation system Regardless of what agency takes over, look for a new ad campaign to be hitting print and broadcast media in approximately six months.
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