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We're spending a couple of weeks, one in Akumal and one in Playa del Carmen, should we rent a car or just take a taxi to Akumal. We won't need a car in Playa I don't think, but will want to travel to Tulum and maybe explore slightly? Is it worth it, who and where would you rent it or do we have a choice, landing in Cancun a week from today!
IMHO, you are probably guided european tours better off taking a taxi or bus down the coast from the airport. Then just rent cars on the days you decide to do some exploring. You can rent at either Akumal or Playa. For example:
We have done the same trip you are plannning many times. I would rent a car at the airport. We have used Easyway and America. Both are inexpensive and supply all the insurances. They will meet you at the airport and shuttle you to their rental office. Drive to Akumal, which is quite easy. Do your exploring with the car while staying in Akumal. You can easily visit Tulum, Coba, some cenotes,caves, etc. Take the car to Playa, and return it there (most renal companies will allow this). You won't need a car in Playa. To get back to the airport, you can catch the bus in Playa, which is inexpensive and surprisingly comfortable, guided european tours or take a taxi.
Another vote for Easyway, used them 3 times with no problems at all, also once used Cancun Renta Car (affiliated with America), same good service and car. Last couple of times I took a private transfer with USA Transfer only because a friend I was sharing a condo with got there earlier than me and picked up the car from Easyway, and just paid my share of the costs. If you want to drop the car off in Playa, Easyway also has an office there.