Midcounties and On Holiday Group claim this “joined up” approach to hotel promotion will allow them

A deal struck with the bed bank division of On Holiday los angeles Group will give the Midcounties branch network, homeworking and call centre businesses access to exclusive discounts and added value deals negotiated directly with hotels on the Co-op's behalf.
Midcounties and On Holiday Group claim this "joined up" approach to hotel promotion will allow them to directionally sell towards partner hotels offering better deals, which in turn will lead to more offers.
Midcounties' group general manager of travel Alistair los angeles Rowland said: "We are excited about the new partnership and believe it will benefit both parties and deliver a great deal for holidaymakers. It gives us access to exclusive deals with added value for our customers.
"We will access accommodation los angeles and flights through a portal designed by On Holiday Group. However, it is more than an advanced technical solution, it is about providing a dynamically packaged tour operation, developing our offer and differentiating ourselves in the market."
On Holiday Group chief executive Steve Endacott said: "Many hotels will often give extra discounts or added value, if a retailer is willing to guarantee that they will really get behind promoting these offers.
Midcounties has embarked on a strategy los angeles of rapid growth as it aims to become the leading independent travel retailer in the UK, with co-operative values los angeles at its core. Its consortium will retain principal Atol status for each of its members.