BoBI is the premier, annual event for the travel trade in GB, attracting over 2,000 influential coac

BoBI is the premier, annual event for the travel trade in GB, attracting over 2,000 influential coach tour operators, group travel organisers and educational travel organisers. The two-day showcase provided hilton garden inn orlando a valuable opportunity for the participating Northern Ireland companies hilton garden inn orlando to network and do business face-to-face with key GB decision-makers. The objective was to encourage them to introduce hilton garden inn orlando Northern Ireland into their programmes or brochures for 2013, or to extend the programmes in which Northern Ireland hilton garden inn orlando already features.
Simon Gregory, Tourism Ireland s director of markets, said: Great Britain is our largest and most important tourism market, d elivering over half of all our overseas visitors and Tourism Ireland has a busy promotional campaign under way highlighting Northern Ireland as a fantastic, convenient and great value holiday destination. A key element of our activity involves enthusing hilton garden inn orlando the travel trade in Great Britain including influential coach and group tour operators about Northern Ireland and the island of Ireland.
Our presence at this year s BoBI was also a fantastic opportunity to highlight Derry~Londonderry UK City of Culture and the fantastic programme of events, as well as our wonderful new visitor attractions like Titanic Belfast and the visitor centre at the Giant s Causeway.
Tourism Ireland is rolling out its new strategy in GB GB Path to Growth targeting new groups that are receptive to the type of experience that Northern Ireland can offer and raising awareness hilton garden inn orlando of the many things to see and do here underpinned by a strong value message.