By uncovering the secrets to instilling loyalty used by Enterprise and other well-respected companie

As the author of some two dozen books, a top marketing executive for one of the world's largest financial services rental cars for sale little rock arkansas companies, a lifelong entrepreneur, and a leading rental cars for sale little rock arkansas authority on the latest trends in marketing, branding, and customer service, Kirk Kazanjian knows what it takes to build a successful business today.  In DRIVING LOYALTY: Turning Every Customer and Employee into a Raving Fan for Your Brand , he presents a blueprint that businesses of all types can use to deliver exceptional service, rental cars for sale little rock arkansas create a high-performing work environment, build strong brands, instill loyalty, market effectively rental cars for sale little rock arkansas online and off, and in turn, power overall performance.
Few companies have done this better than Enterprise Holdings, owner of the Enterprise, National, and Alamo rental car brands.  While Enterprise has long been known for offering excellent customer service, the company faced a huge challenge after buying National and Alamo several years ago: integrating different cultures, workforces and customer bases without compromising service. rental cars for sale little rock arkansas  Enterprise is among the companies used as a case study in DRIVING LOYALTY .  Kazanjian offers an inside look at how Enterprise began operating three distinct brands in a way that ultimately led to rising profitability and some of the highest customer and employee satisfaction scores in the industry rental cars for sale little rock arkansas as an example of how to successfully implement the book's many actionable ideas.
By uncovering the secrets to instilling loyalty used by Enterprise and other well-respected companies such as Costco, Starbucks, and JetBlue, readers will be armed with the key tenets needed to find and retain fantastic employees, build a global brand, provide excellent service, achieve tremendous success—and turn customers and employees into raving fans.
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