среда, 6 ноября 2013 г.
“Our main goal is to extend our industry-leading customer service beyond the branch location and ren
Building on the success of a QR code pilot program introduced last year, Enterprise is placing mobile bar codes on nearly one million vehicles hotels in memphis tennessee by the end of December, giving renters access to a new mobile-optimized site with information about local attractions, as well as their vehicle.
Last year, Enterprise hotels in memphis tennessee began piloting the use of QR codes on approximately 20,000 cars, linking renters to mobile pages hosted by their car's manufacturer. hotels in memphis tennessee The new program expands the content available by scanning a QR code to include la virtual travel guide.
"ONRAMP Concierge is another way for us to enhance our customers' experience and add value to our manufacturing partners," said Lisa Martini, manager of corporate communications for Enterprise Holdings , St. Louis, MO.
"Our car rentals hotels in memphis tennessee average between two and 14 days and can be a great test drive of new vehicle hotels in memphis tennessee models for our customers, so providing additional information via the QR code-enabled ONRAMP Concierge mobile Web site about the vehicle they're driving makes perfect sense," she said.
"Also, because consumers are increasingly using mobile devices to get information about things like places to visit, local restaurants and where to find cheap gas from consumer-friendly, geo-targeted Web sites, it makes sense that ONRAMP Concierge should connect our customers to such sites as Yelp and GasBuddy."
Enterprise, which owns Alamo Rent A Car, Enterprise Rent-A-Car and National hotels in memphis tennessee Car Rental – launched the OnRamp QR code program last year in an effort to raise vehicle awareness and generate sales for its auto manufacturing partners.
The new program rolling out right now is designed to act more like an extension of Enterprise brands' customer service experience by giving renters on-the-go access to the OnRamp Concierge mobile site.
" The main thing we got from the pilot OnRamp program – which used QR codes to bring customers to mobile pages hosted by vehicle manufacturers – was confirmation that our rental car customers are interested in learning more about the vehicles they rent from us, and that using their mobile devices to access it via QR code is an attractive, quick and convenient way to get that information," Ms. Martini said.
"Since we began rolling out the QR codes for ONRAMP Concierge a few weeks ago, they've been accessed more than 8,000 times – and that's well before the rollout is scheduled to be completed at the end of December," she said.
Scanning the QR code on vehicle windows and key tags links renters to a virtual travel guide with information about local attractions, connect to geo-targeted sites such as Yelp and GasBuddy and receive special offers.
hotels in memphis tennessee "Our main goal is to extend our industry-leading customer service beyond the branch location and rental transaction by giving our customers a quick and convenient way to find information about the vehicles they're driving, things to do in the area they're renting and rental deals from our brands," Ms. Martini said.
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