Registration is open for the second annual Luxury FirstLook: Strategy 2014 conference Wednesday, Jan

Registration is open for the second annual Luxury FirstLook: Strategy 2014 conference Wednesday, Jan. 15, 2014 featuring residence inn washington dc speakers from Peninsula residence inn washington dc Hotels, Barneys New York, La Prairie, L'Oreal Luxe, Pratesi, American Express Publishing, Richart, Hearst's Veranda, Martini Media, residence inn washington dc The Gate Worldwide and former executives from LVMH and Saks Fifth Avenue.
Organized by Luxury Daily, this daylong New York event is a must-attend for luxury brands, luxury retailers, ad agencies and publishers looking to develop and implement luxury marketing and retail strategies and tactics in 2014, a year where luxury brands are anticipated to post strong growth while gearing themselves for a soft landing in certain markets. Limited to 150 executives, the summit s attendees will listen residence inn washington dc to and meet with key executives moving the needle for luxury marketing and retail.
"While luxury brands and retailers have registered enviable growth over the past year riding residence inn washington dc a return to global economic stability, there are concerns over prospects in emerging markets," said Mickey Alam Khan, editor in chief of Luxury Daily, New York.
"What will keep demand strong and sustained is careful attention and client grooming in Asia, particularly China, while not taking the eye off U.S., Japanese and European customers who have long stood by luxury brands and retailers in their markets," he said. "That said, a more digitally savvy consumer will demand more of luxury brands and experiences, and 2014 seems to be a key year to test old relationships with new technology."
Topics under discussion include positioning at the intersection of luxury hospitality, retail and experiences; shopping residence inn washington dc strategies of the wealthiest U.S. shoppers; how to be exclusive without being exclusionary; what luxury content should look like; contemporizing a heritage brand; and creating a customer-first digital strategy.
residence inn washington dc Also included are a fireside chat with the former chief marketing residence inn washington dc officer of Saks Fifth Avenue and a state-of-luxury address by the former chairman of LVMH U.S. A panel discussing the outlook for luxury marketing and retail will round out the daylong event, residence inn washington dc preceded by a raffle for a Dom Perignon Champagne.
Asia's oldest hotel company and the first luxury hospitality brand, The Peninsula Hotels has a remarkable residence inn washington dc story of vision and evolution that has unfolded since 1866. The company will reach a milestone in 2014 with the debut of The Peninsula Paris – its first property in Europe – taking the number residence inn washington dc of hotels in the group to 10. Stateside, there are Peninsula hotels in New York, Chicago and Beverly Hills, CA, and overseas, the flagship Hong Kong property is still a standard bearer for the seamless meshing of hospitality and luxury shopping. For Peninsula, its philosophy is not just about four walls and a hotel room, but rather its position as the entry point to the city. The emphasis now is on carving a holistic lifestyle brand, as attendees will learn in this session. Also under discussion are:
The world of affluence and wealth consists of families who consider themselves residence inn washington dc independent economies. Successful residence inn washington dc families have harbored cash, conservative investments and changed the way they make shopping decisions to protect themselves against what they see as inevitable return of hard times. As families residence inn washington dc have become more driven by need, quality, the search for service and the quest for artistic merit, they have developed shopping strategies that use in-store, digital, mobile devices and advertising to make sure that the things they buy map to a state of real need. Strategic shoppers have a new attitude. Their most important focus is on contentment, a fulfilling life and happiness. They do not value consumption for its own sake, but for the degree to which it secures good will within the four walls of their highly managed life. This phenomenon is dubbed enlightened self-interest. In this session, attendees will learn:
One of the world's most exclusive residence inn washington dc cosmetics brands is on a mission to get closer to its customers. For more than 50 years, La Prairie has provided skincare advocates access to a real-life fountain of youth. Its secret? La Prairie's exclusive Cellular Complex which lives at the core of each one of its products. Now, at a time when many brands are reaching the masses, La Prairie is tapping into the power of personalization and customer-centric messaging residence inn washington dc to build closer relationships with its customers. By staying true to its Swiss heritage, sharing unique brand stories and getting familiar with the next generation of luxury shoppers, La Prairie is securing its place as a top luxury skincare brand for years to come. In this session, attendees will learn:
Established in 1923, Barneys New York is touted as a classic Manhattan institution that has long been a destination for the fashion-forward residence inn washington dc and style-conscious. No stranger to innovation, in its early years the department store diverged from selling reduced price men's suits and evolved into a beautiful showroom of the finest threads offered by top-name designers for both men and women. Often depicted as a playground for the elite, Barneys has maintained its roots in personal attention residence inn washington dc and detail to every customer. The retailer has 37 store locations including residence inn washington dc several flagships nationwide and an unprecedented digital presence. The iconic retailer, now more than ever, is more in-tune with its customers and seeks to deliver high-level residence inn washington dc luxury content that transcends all channels. This session will touch on:
Heading the U.S. arm of the world's largest luxury conglomerate gave Renaud Dutreil an idea of what appeals to consumers in the world's largest luxury market. The former French minister and MP has taken that knowledge and expertise to set up Belleville Investments to invest in lifestyle and retail brands. He is also president of the Parsons School of Design Paris. In this session, residence inn washington dc the speaker will discuss:
Running marketing and launching the ecommerce store for one of the nation's residence inn washington dc most storied luxury department store chains taught Denise Incandela a lot about shoppers and the experiences they expect. From its landmark store on New York's Fifth Avenue to its 41 locations nationwide, Saks Fifth Avenue is synonymous with elegance and class. The retailer's lavish selection of designer apparel, footwear, handbags, accessories and perfumes can only be rivaled by one thing: Saks' customer service programs, first launched in 1924. In January 2013, the SaksFirst customer loyalty program was revamped to include additional perks. However, luxury retailers such as Saks are challenged with maintaining their high standard of service residence inn washington dc and customer experience while adapting to a digital age. In this session, residence inn washington dc attendees will learn:
Founded in 1896, Pratesi is known for its exquisite residence inn washington dc linens – based on cotton known as Angel Skin for obvious reasons – that furnish the homes of royal families residence inn washington dc worldwide, Old Money, luxury hotels and celebrities. Past customers included the incredibly picky Michael Jackson and Elizabeth Taylor. Now in its fourth generation passed down from father to son, Pratesi is the original luxury brand for the home, with a portfolio residence inn washington dc comprising bed sheets, pillow cases and covers, towels residence inn washington dc and robes, quilts, table cloths and placemats and items for children as well. All products are made in Italy in a factory just west of Florence. But as other luxury brands from leather goods, fashion and accessories enter the home space, older brands have to reinvent or tailor their experiences to open new markets while defending their turf. This session residence inn washington dc will discuss:
Delivering superior customer experience is a critical driver of competitive advantage in the beauty industry, and developing cohesive value-added experiences as opposed to a disconnected residence inn washington dc web of individual touch points can be challenging residence inn washington dc in a large product-centric organization. Yet, by centralizing digital expertise and developing transversal best practices, L'Oreal is making strides to deliver experiences that align consumers, context, content and conjecture. This session will discuss:
residence inn washington dc  How to leverage transversal ecommerce functionalities and media best practices across brands to deliver unique experiences that reflect and create value based on the individual brand value proposition as opposed to a one-size-fits-all framework
Traditional luxury brands enter 2014 having fared well in the year before. The same, however, cannot be said for luxury department stores nationwide, particularly Neiman Marcus and Saks Fifth Avenue. Both chains were sold, casting even more uncertainty on the future of that retail model as more luxury brands open their own shops. On the other hand, the United States market residence inn washington dc has held up even as signs of weakening emerge in China and other Asian markets. Among other issues, this panel will dissect:
For car service to and from venue, please either hail a yellow cab taxi or take the 4 and 5 subway lines downtown to Bowling Green or the N or R subway lines downtown to Whitehall Street. For car service, please call 212-666-6666 or 212-777-7777. During evening hours, it takes about 30 to 45 minutes to get to La Guardia Airport from the museum, and about 45 minutes to an hour to John F. Kennedy International Airport or to Newark International Airport in Newark, NJ. The journey in maybe slightly shorter. A room has been set aside in the museum for summit registrants to leave their bags.
Tags: Advertising , American Express Publishing , Hearst's Veranda , luxury , luxury daily , Luxury FirstLook Strategy 2014 , luxury marketing , LVMH , L'oreal Luxe , Martini Media , Peninsula Hotels , Pratesi , Richart , Saks Fifth Avenue , The Gate Worldwide