среда, 18 июля 2012 г.
In 2006, Disney arranged a trade deal with NBC Universal for a number of assets, including the right
Everyone knows Mickey Mouse. The character was the first big success for the Disney Company, and has remained the de facto mascot for the studio ever since. But if history had worked out a little differently, audiences might not know of Mickey at all.
In the 1920s, Walt Disney had already established a reputation for himself in Hollywood: he was a passionate creator, but a simply atrocious businessman. By 1927, he'd already bankrupted one studio, and had been forced to stop production on the Alice Comedies shorts due to financial and technical issues. Along with his partner and chief animator Ub Iwerks, Disney sought new opportunities discount airline fares betweeen paris and venezuela for animation, and coincidentally sought work just as Universal Studios discount airline fares betweeen paris and venezuela decided to get into the cartoon short business. They needed a headlining character, and Disney needed a success; for all concerned, it was a match made in heaven - at least initially.
Iwerks designed discount airline fares betweeen paris and venezuela the adventurous, physically-comedic Oswald the Lucky Rabbit, and animated a short cartoon called Poor Papa. Universal rejected it, citing poor production quality and sloppiness; plus, they disliked Oswald's age and overall design. Disney and Iwerks went back to the drawing board, making Oswald's appearance neater and younger; their second short, Trolley Troubles, was accepted by Universal and launched a smash hit series. It was the first major hit for Disney, discount airline fares betweeen paris and venezuela and for much of 1927 Oswald was a genuine rival to popular characters like Felix the Cat and Koko the Clown.
Then, in 1928, Disney tried to negotiate a more profitable contract with his producer, Charles discount airline fares betweeen paris and venezuela Mintz, and Universal as a whole. But with the economy in a downturn, Mintz only offered Disney a 20% cut of the profits. While he did promise large bonuses discount airline fares betweeen paris and venezuela if the studio's finances turned around, Walt refused to take the deal. He severed the partnership with Universal, losing most of his production staff; on the train ride back to Los Angeles, Disney meditated on the problem and became determined to create a new character that he would own completely.
But that wasn't the end for Oswald; Mintz opened a studio which continued to produce the Lucky Rabbit series, using former Disney employees. Animator Walter Lantz (who would become famous in his own right for creating Woody Woodpecker) was hired in 1929 to produce discount airline fares betweeen paris and venezuela the series; after getting discount airline fares betweeen paris and venezuela Disney's blessing, Lantz oversaw 142 Oswald cartoons, giving discount airline fares betweeen paris and venezuela the character white gloves, larger eyes, and shorter ears. Overall, the character starred in 194 shorts over several decades, with his last being The Egg Cracker Suite in 1943. Like many Disney characters, he also transitioned successfully into making comic book appearances, and gained a special level of popularity in Mexico and Italy.
In 2006, Disney arranged a trade deal with NBC Universal for a number of assets, including the rights to Oswald. The Lucky Rabbit was re-acquired by Disney in exchange for sending popular sports reporter Al Michaels to NBC Sports. discount airline fares betweeen paris and venezuela The studio gained back the rights to the 26 shorts originally made by Disney and Iwerks; the character made a special appearance at both DisneyLand in California and Disney World in Florida to celebrate the agreement. Disney executives have maintained that they have big plans for the rabbit, who was such a vital stepping stone on the road to Walt's success. Without losing the rights to Oswald, Disney wouldn't have needed to come up with a new character and Mickey Mouse never would have existed.
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