The 2014 Los Angeles Auto Show featured less green-speak and more driving excitement aimed at younge

Eleven operators share various tips that have helped get their company name out there everything from traditional marketing (radio or TV advertisements) to social media contests metropolitan hotel vancouver to more out-of-the-box ideas like presetting radio stations in exchange for radio spots on local stations.
Inspired by his son s idea, Terry Taylor made a deal with local top 40 radio stations for free marketing: he would preset his rental cars radios to these select radio stations in exchange for free radio advertising.
The No. 1 slot and No. 2 slot would be the top two local radio stations, says Taylor, owner of Taylor Automotive Solutions in New Brunswick, Canada, a Discount Car and Truck Rentals licensee. Their competitors wouldn t even be programmed in the cars; the other preset radio stations would be public program stations like the CBC.
Neal Remz, a Budget licensee operator in El Paso, has used trade outs to create more local marketing metropolitan hotel vancouver opportunities. Working with the local minor league baseball team, Remz would provide the affiliated major league team with a mid-size rental car while the team was in town.
Remz also traded services with a local radio station. In exchange for free radio advertisements, Remz provided a rental car to the radio station s technician, who would come into town around three to four times a year.
After rebranding the company, Alaska Auto Rental had no name recognition, according to Chapman. In order to gain local visibility and name recognition, we created promotional vehicles covered with our logo and advertising that we offered to customers at discounted rates.
Inspired by U-Haul, this advertising campaign was a win-win, says Chapman. Not only was Alaska Auto Rental getting great visibility, metropolitan hotel vancouver but customers liked receiving a discount on their rental car. A renter could rent a promotional vehicle for as low as $29 a day compared to approximately $89 a day.
For Gil Cygler of AllCar Rent-a-Car, it s all about keeping interactive social media content and trying to engage local users. In fact, Cygler has had more marketing success creating an interactive Facebook page than buying banner ads on the Facebook page. During the contest time, we have noticed more likes on Facebook.
With a grand prize of a three-day AllCar rental and a two-night stay at a local bed and breakfast, contestants entered by visiting AllCar s Facebook page and signing up for AllCar s newsletter. After AllCar chose the winner, the goal was to have that person metropolitan hotel vancouver take a picture in the rental car on the getaway and post it on AllCar s social media pages, says Cygler.
For Jimmy Fitzpatrick, general manager of Leisure Car Rental in St. Martin, social media marketing wasn t an overnight success. We started using Facebook as a marketing tool in 2011. We continued to post updates but saw no results for a year.
One day in 2012, a customer sent an email thanking Fitzpatrick and his team for their rental service. In the email, metropolitan hotel vancouver the customer included a photo, posing next to the rental car. With the customer s permission, Fitzpatrick uploaded the picture and posted it on Leisure Car Rental s Facebook.
To save money on the sunglasses, Tysma bought the sunglasses in bulk from large department stores. Since they were left over from the previous model year, the glasses would end up costing about $1.25 apiece, according metropolitan hotel vancouver to Tysma.
In October, each Alaska resident receives an annual $2,000 permanent fund dividend. Tom Prunty uses this as an opportunity to market his rental company metropolitan hotel vancouver s rent to own program: you get $2,000 in your pocket, come get a car from Alaska Car and Van Rentals
If a referral results in a rental, the referral source receives 10% of the total rental fees. Because the average insurance replacement rental bill is $700 to $1,000, 10% could be as much as $100 for the referral source, according to Mariano.
So far, the program metropolitan hotel vancouver has been getting a good response. We have taken two new referrals in the last two days: one from a body shop that never uses us and one from an insurance agent who hardly ever uses us, says Mariano.
Using the sites as a sales and liquidation tool, Zay set up reserve auctions metropolitan hotel vancouver to sell his rental vehicles. Typically, you use a vehicle that s a little stale. You put a premium price on the vehicle and maybe cut it about $100 per day until it sells. As you keep posting each day, more people will follow it as the price goes down.
For Matthew Holowinski, portraying the look and feel of his company is key to his marketing strategy. Whether it s creating his company s website or designing the rental trailers, Holowinski wants to make sure that Greenberg metropolitan hotel vancouver Rent A Camper s branding looks professional.
To Holowinski, it s about the details that give the premium trailers metropolitan hotel vancouver a personal touch. From creating posters to hang on the walls to providing guests metropolitan hotel vancouver with Greenberg-branded towels, he adds extra touches to each trailer.
Blogging may not be the first thing that comes to mind when thinking about marketing strategies, but blogs are a cost-effective way to drive traffic to your website, especially if shared through your social media channels.
Stefan Jagot, social media coordinator for Bluebird Auto Rental Systems, metropolitan hotel vancouver recommends blogging about things happening in your local community find topics outside of car rental. Start by blogging once a week and then find a regular pattern. Try to establish yourself as an expert in your industry, says Jagot.
The 2014 Los Angeles Auto Show featured less green-speak and more driving excitement aimed at younger buyers. Get ready for more compact crossovers, as Mazda, Honda, metropolitan hotel vancouver Fiat, Volkswagen and Scion launch brand-new models next year.