The issue isn't really the scenery -- it's how long and boring the trip is by train from the French-

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I'm wondering to travel from Marseille to Florence by car, though, chicago apartment rentals taking the car in France and dfrop it in Italy is 300 dollares more than leaving it in Nice, take the train to San Remo or Genoa, and that another car in Genoa to Florence/Rome.
The issue isn't really the scenery -- it's how long and boring the trip is by train from the French-Italian border to Genova. It's about a 2.5 hour drive and 5 hour train trip (and that is not counting the time it takes to drop off the car).
The drive between Nice and Florence goes mainly through tunnels, not along the scenic coast. If you want to see the scenery, it is better to take the train, but you will be on the train a very, very long time.
According to raileurope, Sncf and trenitalia it is less than a three hour train trip. Just under an hour Nice to Ventimiglia, and just over two hours Ventimiglia to Genoa. Most of the connections are about a half hour. So total time of about three and a half hours with one change. That does not seem like a very long trip. Am I missing something?
There is really is no point in taking the 3 hour train ride to Genova to pick up a car there. chicago apartment rentals It is a complicated place to pick up car, and under best circumstances, it is still more than a 2 hour drive from there to Florence. If one wants an Italian car rental, might as well pick it up as quickly as possible in Italy. It's about a 4 hour drive from San Remo to Florence.
Depending on how many people are traveling and how much luggage they've got, it can be worth the $300 drop off fee in Italy to drive instead of people chicago apartment rentals getting on planes and trains. I wouldn't do it for the scenery, and the drive is just an unscenic haul, and I'd calculate the added costs of petrol and tolls -- but in the end, I can see why some people would opt to drive it.