Qantas temporarily resurrected its Perth-Singapore service from July 3-21 to cater for additional de

The airline shuttered its last regular route between Perth and Singapore in May this year as part of an exhaustive campaign to slash $2 billion in costs over the coming three years, with Qantas CEO Alan Joyce saying " Unfortunately we can't insulate WA from the need for hard decisions."
Qantas temporarily resurrected its Perth-Singapore service from July 3-21 to cater for additional demand over the peak holiday season, but has handed daily Perth-Singapore flights over to its low-cost offshoot Jetstar while other international routes fall to its partner world travel Emirates with its three daily Perth-Dubai flights.
At the same conference, Etihad Airways chief commercial officer Peter Baumgartner said the airline's new Perth-Abu Dhabi route has produced "remarkable numbers" which exceeded Etihad's internal targets since first flights took off in June.
We are an ambitious company and it s not that easy to exceed sales expectations but I have to say Perth ramped up even beyond my expectations, Baumgartner said. It also shows how well the partnership with Virgin world travel works."
It's much more doable, but the hardest part will be winning back passengers. In both these examples, the PER flight will be on the ground at different times to the MEL and BNE flights, thus negating the need for additional gates or parking at SIN (it should also be easy to work this into the transcon diagrams!); also, they tie in nicely with the SIN lounge world travel opening hours.
They need to clean up their 3K run on that route. It needs to be full double-daily world travel with a daylight and redeye each way (and a third flight should be looked at). This will allow them to build up a momentum to stomp over Tiger and Scoot, which have a weak, poorly-coordinated schedule.
world travel I did see a rumour on a forum recently, cannot remember where but someone mentioned they heard one of the Melb/Syd flights would be routed through Perth to pick up passengers. Could be an interesting "plan B". Not sure how viable that would be.
You'd hope that they would be really good at marketing world travel their product and understanding how to appeal to existing and new customers and/or that they would be really good at managing costs and finances and take the hard decisions if necessary, but by this double back flip cock up you can see they are pretty lousy in both areas...
While the QF/BA JSA wasnt working, there should have been a different approach. At least it was more of a joint service. Now there is less QF metal on international flights....less qantas jobs...more EK jobs.
Agreed. WOuld make too much sense though. The BA JSA should have been reworked as you so rightly pointed out, and perhaps with a forward-thinkin set of eyes to pre-empt (what would have been then) future changes to the Qantas Sale Act.
This really is a comedy of errors. They pull the flights and then claim to be considering reintroducing a flight. Too little world travel too late in my opinion, kicking the WA customers to the kerb was the wrong thing to do and they will be getting very little of my custom from now on both internationally and domestically.
CX, SQ, EK, EY etc have rather lower cost bases than QFi. No point in QFi offering multiple services to the Asian and ME destinations if at the price of seats the market dictates each flight runs at an operating loss.